Standardization

One, Origin and Development of Hanfu The ancient-style Hanfu, as an essential part of Huaxia culture, has always occupied a significant position since ancient times; it is the treasure of the Han nationality's culture and an important representative of traditional Chinese culture. From the initial imprint of clothing to the gradual standardization of its form later on, the development of Hanfu has gone through a long historical process. The origin of Hanfu can be traced back to the era of the Yellow Emperor in ancient China, which marked the beginning of ancient Chinese civilization and also the origin of the Han nationality. In ancient attire, the civilization of the Yellow Emperor era already featured clothing similar to Hanfu. These ancient garments gradually developed into unique styles over thousands of years. Hanfu underwent further development and popularization during the Han Dynasty (202 BC - 220 AD), becoming one of the most critical fashion elements in ancient China. From this period onwards, Chinese clothing began to center around Hanfu. With the changes of history, different fashion trends and clothing styles emerged in various dynasties such as the Tang, Song, and Ming Dynasties, with Hanfu evolving continuously alongside each change of dynasty. Two,…

Summary Modern Hanfu, also known as New style Hanfu, originates from the traditional classical dress style of the Han ethnic group and retains its typical formal characteristics, but innovates by combining it with the diverse wearing situations and fashion aesthetics of the current public. The core features of modern hanfu are: innovation, openness, and contextual diversity. While retaining the basic forms and aesthetics of ancient hanfu, modern hanfu has gained more and more popular among consumers in recent years by innovating its design to fit modern people's dressing habits and aesthetics, making it an everyday look. With the return of traditional Chinese culture to the mainstream, there are more and more hanfu with new styles. From both the cultural and productive point of view, the future of the new style hanfu industry is very promising.   The basic situation of the modern Hanfu industry Modernization and daily use will drive the industry further The market size of the modern hanfu industry in 2021 is 1.4 billion dollars, up 6.4% year-on-year, slowing down relative to the past five years. This is partly because of the decline in the ability and willingness of consumers to purchase due to factors such as the…